MESUCA: The Evolution of a Sporting Goods Leader

MESUCA: From 1978 to Global Trend, A Legacy of Sports & Style Redefined

MESUCA was founded in 1978 by Hong Kong youth Ye Qinghua. He carried forward the pioneering spirit from his father and set his sights on the vast mainland China market. After over two decades of dedication and accumulation, MESUCA hit a milestone. It became China’s first full-range sporting goods equipment brand, solidifying its status as an industry trailblazer.

In 2018, the third-generation leader Ye Weilun took the baton. He upheld the family’s core genes of “dedication, professionalism, and entrepreneurship.” To drive change, he shifted MESUCA from “manufacturing” to “creating,” and from “products” to “culture.” To carry this legacy forward, he founded MEGOS—ensuring MESUCA’s spirit evolves while honoring its roots.

MESUCA Takes Douyin by Storm: Wins "Annual Retail New Brand," Captures Gen Z’s Heart

At the turn of the millennium, MESUCA’s street-side direct-sale stores became a beloved memory for a generation. Twenty years later, the brand made a dazzling comeback—this time on Douyin. It brought a fresh, youthful attitude that resonated instantly. And the recognition followed: we just won the “Annual Retail New Brand” award!

This honor isn’t just a trophy for us. Instead, it’s a testament to mutual affection. So we want to say a big thank-you to every Gen Z fan and partner who embraced our new journey. After all, your love is what made this milestone possible!

MESUCA’s Trend: Timeless Fun, Endless Evolution

Once, MESUCA had over 5,000 offline direct-sale stores. Now, it’s risen as a new retail star on Douyin. Throughout this journey, one word has always been etched into MESUCA’s DNA: “fun”. This Douyin award isn’t just a “glow-up,” though. It’s proof of a deeper transformation—we’ve long moved beyond being a “sports equipment expert.” Now, we’re a “trendy life proposer”.

Whether it’s a basketball for weekend games or a logo hoodie for street style, MESUCA turns everyday moments into fun. It also lets you express yourself freely. That’s why our trend never fades—it evolves right along with you.

MESUCA (Under MEGOS): Certified a Global Top Brand, Making Waves Beyond Borders

MESUCA’s influence isn’t limited to China. In fact, it’s making headlines worldwide—even gracing the front pages of Philippine newspapers! Just look at the streets: young athletes slam-dunk with MESUCA game balls, turning courts into stages. Meanwhile, Southeast Asian street fashionistas rock our MESUCA logo as a must-have style code.

This is more than a brand—it’s a global trend storm. And here’s the ultimate seal of approval: when post-00s around the world spontaneously recommend your products, you know you’re a true top-tier brand.

MEGOS Ecological Landscape: Elevating Cross-Border Retail to New Heights

Our growth story keeps getting more exciting. Recently, we partnered with a Thai top-tier Douyin anchor—one with 18 million followers. We held a cross-border live stream featuring MESUCA products. The result? Our exclusive cross-border product line sold out in seconds. This quickly sparked buzz across industries and proved the power of MEGOS’ global ecosystem.

This isn’t just a successful live stream, however. It’s a glimpse of what’s next: we’ll keep connecting MESUCA’s fun and style to audiences everywhere.

Call for Extraordinary Partners: Join Our "Supernova Plan" & Shine Together

Every breakthrough deserves recognition. In this Douyin success story, we owe our biggest thanks to the dealers who stood with us as teammates. To keep this momentum going and reach greater heights, we’ve launched the “Supernova Plan” exclusively for Douyin partners. It includes:

Blockbuster product R&D support (we’ll back your next hit item with our expertise)
Joint marketing resource packages (use our brand power to amplify your reach)
Exclusive mysterious support (tailored to fuel your growth)

We’re looking for partners who share our passion for fun, trend, and innovation. If that’s you, let’s build the journey ahead together.

Brand Background: Three Generations of Heritage, MESUCA Always Keeps Pace with the Times