megos

Introduction In today’s highly competitive market, IP licensing has become one of the most effective strategies for brands to create differentiation and enhance market influence. From the timeless magic of Disney and Marvel to the charm of Sanrio characters, and from the luxury of Lamborghini to the elegance of Aston Martin, powerful IPs empower businesses […]

Founded in 1978, MESUCA was established by Ye Qinghua, a Hong Kong youth who, carrying forward the pioneering spirit passed down from his father, set his sights on the vast mainland market. After more than 20 years of accumulation, MESUCA became China’s first full-range sporting goods equipment brand. In 2018, Ye Weilun, the third generation,